An iconic restaurant and tavern since 1782, The Stissing House asked Bang + Collins PR to reposition their brand and refresh their image and appeal. The agency consulted on website redesign, provided content and menu redesign options, handled advertising and public relations, and created buzz through special events.
BCPR worked with proprietor Patricia Jean to create a Holiday Shopping bazaar dubbed “Le Shopping Holiday Market”. The two-day curated event invited the community to browse and shop among the area’s top artisans, designers and other vendors who lack a retail presence in the area. A preview cocktail party and fundraiser reaped $2,000 for Adopt-A-Family, an area non-profit organization dedicated to helping families in need.
To draw in a more literary minded crowd that would appreciate the restaurant’s sophistication and heritage, and to raise awareness of the restaurant’s upstairs private event space, BCPR launched the Stissing House Literary Series. Top local authors were invited to speak and sign books, organized with the help of Merritt Bookstore in Millbrook. Three best-selling authors attracted audiences from throughout the region: Michael Korda presented Hero: The Life and Legend of Lawrence of Arabia; author and financial insider William B. Cohan spoke about Money and Power: How Goldman Sachs Came to Rule The World; and recently Susan Orlean read from her biography of Rin Tin Tin: The Life and the Legend.