Prior to forming Bang + Collins PR, Susan developed a reputation for strategic creativity coupled with bottom-line, cost-effective results for clients.
For L’Oréal Paris, Susan helped forge the path for the brand’s entry into the highly competitive skincare category by establishing to editors and consumers the concept of professional-level skincare in the drugstore. She also introduced a groundbreaking men’s skincare line in the mass channel and relaunched L’Oréal USA’s Vichy, their indie skincare brand, to the U.S. market.
Procter & Gamble
She spearheaded strategy, program development and execution for refreshing and refashioning P&G legacy brands Herbal Essences and Head & Shoulders.
crazylibellule and the poppies
For this chic, cult French perfume brand, Susan introduced their unique solid perfumes to the U.S. market, leveraging their travel-friendly and whimsical brand attributes to create buzz among beauty editors and bloggers.
Hunter Douglas Window Fashions
Susan led a decade of public relations outreach for this leading home furnishings brand to redefine window treatments from commodity items to branded, fashionable, yet functional, design tools in the home.
Hotels + Resorts
Susan has represented some of the world’s great hotels with sophistication and flair. She has created attention and sustained recognition in the marketplace for hotel groups—Orient Express Hotels and Mandarin Oriental Hotel Group and unique boutique properties—Auberge du Soleil and San Ysidro Ranch in the U.S., Hotel Hassler in Rome.
Culinary, Wine + Spirits
Susan is well versed in the culinary and hospitality world with international experience in promoting top chefs, restaurants and hotels, with longstanding relationships with food media.
At 67 Wine, New York City’s most trusted wine merchant, she garnered media attention and heightened profile through tasting events with prominent vintners, food authors and co-promotions with partners, such as Tavern on the Green.
For Mandarin Oriental Hotel Group and Auberge du Soleil, Susan leveraged their chefs’ culinary star power to renew interest and publicity for their properties and food and beverage outlets.
Emily is an ardent enthusiast of international cultures, music and food. It was on these travels that she became passionate about and involved with environmental issues and focused professionally on the need for conservation.
After organizing the successful New York City launch of the “Take a Pass on Chilean Sea Bass” campaign spearheaded by the National Environmental Trust (NET), Emily decided to apply her communications skills and diplomatic expertise to the marine conservation world and educating the public about conservation efforts.
She pursued a degree in Marine Affairs & Policy, and addressed socioeconomic development and overfishing in Belize, Central America for the Toledo Institute for Development and Environment (TIDE). The data Emily collected and analyzed helped officials better communicate their conservation efforts to the public.
At the International Game Fish Association (IGFA) in South Florida, Emily handled international relations, communications and conservation initiatives. To convey the 70-year-old nonprofit’s mission to international recreational fishing representatives, Emily developed a communications strategy to enhance the link to this global audience and repositioned IGFA internationally. As co-Chair of the 5th World Recreational Fishing Conference hosted by IGFA, she administered sponsorship and developed registration, program and website materials.
She also helped facilitate the renowned IGFA Offshore World Championship, a catch-and-release fishing tournament held annually in Cabo San Lucas, Mexico, which hosts over 60 teams from 30 countries.